Embrace the art of storytelling – even when writing for business

Writing is an organic process, just like creating a piece of artwork. It takes vision, time, focus, and follow through. Unlike painting and sculpting, where creativity is fluid and comes unannounced, writing has set parameters and often causes angst. Unfortunately, in the business world deadlines drive us; therefore, we forego the creative process opting for…

35 tweets to navigate your ’20s

Considering I’m giving my last lecture today at Texas State, I thought it was fitting to send my students off with some words of wisdom. They’re little nuggets of insight (written in 140 characters or less) that I wish I knew 15 years ago. But then again, I had to LIVE it to understand the…

“Live in verbs” is my new mantra

This week, Radical Careering by Sally Hogshead gave me a big jolt of energy and a renewed sense of purpose. Now that I’ve read it twice, the book got me thinking with greater intention. Upon its conclusion, I discovered that my mantra “I dwell in possibility” by Emily Dickinson needs to be replaced with “Live in…

Ready to embrace the life of a PR Rockstar?

Then let the Live Music Capital of the World prepare you for APR! Let’s face it – the public relations industry isn’t quite as glamorous as the life of a famous rockstar. PR is consistently ranked among the top 10 most stressful careers, and we operate in the depths of backstage. Even in 2013, senior…

The 20 Great Truths of Public Relations

As the year comes to a close and we look to 2013, I thought it was fitting to review the Great Truths of Public Relations. Frank Stansberry, PR vet and retired UCF instructor, shared this list with me when I was pursing my undergrad degree in Ad/PR. Throughout my career I’ve turned to these Great…

10 minutes with a PR pro

Prepared by Laura Richeson, APR  for the Public Relations Society of America Orlando chapter newsletter Member Spotlight for August 2012 Ryan C. Sheehy, APR Occupation: I teach people how to live authentically and then help tell their story. For six years, I was an instructor of advertising and public relations at UCF. Now I’m back…